Israel's Hot Mobile Selects CALLUP’s SIM OTA Platform to Manage Remotely the Company's SIM Cards

Rosh Haayin, Israel, August 12, 2014. CALLUP, a provider of Value Added Services (VAS) and Mobile Device Management (MDM) solutions for the telecom industry, today announced that Israel’s Hot Mobile cellular telecommunications operator selected CALLUP’s SIM OTA platform for remote management, over the air, of files and applets on SIM cards. With SIM OTA, Hot Mobile will be able to manage the entire SIM card life cycle from activation of new accounts, through various upgrades and roaming updates, to SIM card cancellation and swap.

The OTA platform is based on CALLUP’s MDM⁺ state-of-the-art device management platform. Features such as secured Remote File Management, Remote Applet Management and other remote Over the Air SIM operations are provided, as well as advanced features such as Steering of Roaming, Location Tracking and Welcome SMS.

"CALLUP’s SIM OTA will allow us to manage the SIM cards with maximum efficiency, improving customer service and saving considerable costs and time, while interfacing with various functions related to our extensive mobile activity,” said Avi Benguigui, Hot Mobile’s Vice President Engineering. “Following our successful experience with CALLUP’s BMS platform, we decided to choose CALLUP for SIM management as well.”

"Hot Mobile joins customers who have implemented SIM OTA systems in Latin America and Israel,” said Alon Roth, CALLUP’s CEO. “Hot Mobile’s choice is a testament to the system's high quality. CALLUP’s quality solutions are at the forefront of technology and are able to replace a wide range of legacy solutions, while increasing efficiency and savings.”

Supporting LTE, the SIM OTA platform will include unique features, such as a management system, location tracking and Steering of Roaming, prioritizing cellular operator selection during roaming. SIM OTA will enable Hot Mobile to issue control commands on SIM cards using its rich API, or through the user interface.

About CALLUP

Founded in 1999, CALLUP provides Value Added Services (VAS) and Mobile Device Management (MDM) Solutions. CALLUP is a subsidiary of the One1 Group, headquartered in Israel and listed on the Tel Aviv Stock Exchange (TASE: ONE). CALLUP's customer base spans the globe and includes fixed, mobile, VoIP telecom operators, MVNEs and MVNOs, as well as leading telecom providers that CALLUP serves as an OEM. For more information, visit www.callup.net

About Hot Mobile

Hot Mobile (previously MIRS Communications) is an Israeli wireless telecommunications providing mobile services in Israel to residential subscribers under the Hot Mobile brand on the company’s UMTS-based 3G network, launched in May 2012, and mobile services targeted primarily at business subscribers under the MIRS brand on the company’s iDEN network. The company serves more than 800,000 subscribers. For more information, visit https://www.hotmobile.co.il/HOTmobile_en/Pages/default.aspx

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