CALLUP's BMS is an integrated, modular and flexible platform and covers all key functionalities of mobile marketing.
The platform enables setting priorities between VASP's, Bandwith and Load Management, Bulk-SMSC, Multimedia Accelerator and Bulk-MMSC. It has a built in multimedia transcoder, Campaign manger, DRM and content screening capabilities within the content management platform and an easy VASP API and web interface.

Value Added Service Providers (VASP) Management feature highligths: 

• Access authorization, communication encryption
• Validating IP addresses of connecting VASP
• Validate type of network resources and delivery services that can be used
• Enforce maximum content and message size
• Ensure maximum transactions per second
• Control private or global subscription lists
• Check for maximum messages in queue (for delayed delivery)
• Enable / disable image processing functionalities such as pre-transcoding, and logo embedding