First straggle of the mobile industry seems to be on searching for solutions how to fight OTT Apps and phones manufactures, (Apple) shifting their users’ behavior from “subscribers” to “users”, this, combined with easy MNP (mobile number portability) allow customers to enjoy freedom of loyalty, exactly as happened in the early 2000’s to ISP’s where customers could switch between them daily.

The second, is the price war in the shape of flat tariff which pulverize their ARPU and profit line.

In these dynamics, CALLUP, innovative, agile, smart company, has unique advantage. The company capacity to develop combined products in the form of Apps, STKs and Core network and combining them to ONE solution, give the best answer to Mobile Operators.
The new Patent Pending SMS Intercept to IP, combined with the Voice Intercept and Smart- Fi wrapped with IP SMSC, allows Mobile Operators with new, industry standard solutions.